Based on the big data analysis, Koubei and Ele.me, two leading food delivery platforms in China, released Catering Trends in Chengdu on May 15.
The report shows that in the first quarter of this year, the number of Asian restaurants in Chengdu increased by 56%, exceeding that in Beijing, Shanghai and Guangzhou, second only to Shenzhen.
In the first quarter, Southeast Asian, Japanese, Korean and Western cuisines were among those witnessing the greatest increase in terms of consumption in Chengdu's catering industry. Southeast Asian, Japanese and Korean cuisines rose by 251% and 186% respectively, compared with the same period last year. Southeast Asian cuisine witnessed a much more rapid increase in Chengdu than in Beijing, Shanghai, Guangzhou and Shenzhen. Consumers in the city preferred foreign-style hotpot to other foreign delicacies. Three out of top ten restaurants listed in the latest Best Chengdu Restaurants Ranking were Thai seafood hotpot restaurants. Sichuan and Chongqing hotpot and Sichuan cuisine were still the most popular cuisine among locals, with orders taking up 21% and 18% respectively.
The purchase power of people born from 2000 to 2009 rose rapidly. In Chengdu, orders placed by this generation surged by nearly 76%, and accordingly its consumption share rose by nearly 2 percentage points. People born from 1990 to 1999 contributed almost 50% to the total catering consumption. Undoubtedly, younger generations were the major consumers of the catering industry.
In Chengdu, women played a more important role in terms of consumption, with the percentage ratio of male to female consumers of nearly 1:1.35. Women contributed nearly 70% to the gross milk tea consumption. However, the average spending of men on each order was 24% higher than that of women.
The data from Koubei show that local snacks played an important role in the development of Chengdu's catering industry. Chuan Chuan Xiang restaurants, noodle restaurants and local snack stalls newly opened in the first quarter outnumbered Sichuan and Chongqing hotpot and Sichuan cuisine restaurants. When dining out, Chengduers would have some local snacks, which were also must-try foods for tourists in the city. Outsiders contributed more than 20% to snack consumption in Chengdu.
The data indicate that for nearly one year, the average waiting time for a meal in restaurants in Chengdu has been 19 minutes. It takes much more time for hotpot, and sometimes people wait for hours to get a table at their favorite restaurants. The most popular dining area has been the CBD around Chunxi Road, followed by those around Jianshe Road, Wide and Narrow Alleys, Yulin and Jiuyanqiao.
Consumers are more concerned about comfortable dining experience, which has been greatly improved thanks to mobile ordering and other smart services.
Take bakeries for example, with the facial recognition technology, which can identify a consumer in 2 seconds, transactions have been sped up there.
Meanwhile, big data has helped optimize product structure in restaurants.